Branson to Launch “Virginized” Hotel Brand
Sir Richard Branson, the man who brought mood lighting to the air travel experience (thanks for that), will soon add hotelier to his ever-lengthening list of titles. Is there nothing the man can’t (or won’t) do? As this story reports, the bearded businessman has been asked to “virginize” several hotel brands in his time, but would prefer to strike out on his own. The brand will be officially announced in the next three months, with properties planned initially for New York, London and L.A.