What’s The Deal With The Hollywood Sign?
Monday, September 15th, 2008Today I thought I would investigate the origin of one of the most famous billboards in America, the Hollywood sign. Tourists every year take pictures of the sign and consider it a must-see attraction, but I find myself pondering what the back-story is on this sign? How did a sign made of pipes, boards, and metal become so popular?
According to my findings, it all starts back in 1920. The town of Hollywood had just recently been named the film capital of California, and small studios began to open up which attracted actors, actresses, producers, and directors (much like tech start-ups in the Silicon Valley attract web designers and I.T. specialists). As the population grew, the Hollywoodland Real Estate Group saw this as an opportunity to sell, sell, sell. What better way to advertise land for sale then to erect an enormous eye-sore of a billboard with letters reaching 30 feet wide and 50 feet tall?
The real estate firm invested a total of $21,000 into this marketing ploy, which was originally slated to remain erect for a mere year and a half. The original sign read “Hollywoodland.”, and featured sparkling timed light sequences at night.
Fast-forward to 1973, and the sign is still standing; however it has lost a few letters over the years and now only reads “Hollywood.” The Cultural Heritage Board of the City of Los Angeles declared the sign a Historical Monument and saw a need to preserve the sign. Restorations would have to be made, which meant money needed to be raised. A fundraising party was held at the Playboy Mansion, where celebs purchased individual letters of the billboard for $28,000 a letter.
To this day, the sign remains in pristine condition due to frequent cleanings and structural remodeling.
Now, when you visit the famous billboard in Los Angeles, you will be armed with a tidbit of history while you are clicking your snapshot.










