The search engine market will keep growing and is expected to be worth 19.4 million dollars in 2009

10 million French people organize their trips on the Internet each month

Kayak.com, the world’s largest travel search website, searches more than 140 travel sites and enables easy travel planning, thanks to its Web 2.0 technology, which provides advanced filtering tools and customized results

Kayak.com, the world’s largest travel search engine, today expands with the beta launch of its French site Kayak.fr. The site launches with the industry’s most powerful flight search including the Kayak Buzz tool – it displays the lowest fares to the 25 most popular destinations from any airport or city found by other Kayak users. Hotels and car rentals will be available later this year.

Created by co-founders of Orbitz, Travelocity and Expedia, Kayak exploded onto the North American market, winning accolade after accolade and emerging as a top 15 travel site in less than two years. Since launching in the UK, Kayak has quickly become one of the most popular travel search sites, winning three Best of the Web awards since its beta launch in December 2006.

In France, the Internet has become a powerful tool, especially when booking travel, with at least 10 million French people organizing their trips on the Internet. Kayak.fr offers French Internet users a personalised search engine with the most powerful flight search facility available. It provides pricing and availability from more than 140 travel sites in seconds so the online traveller no longer needs to spend valuable time visiting multiple sites to compare prices. Kayak.fr promises to quickly establish itself as a favorite travel site for French consumers.

“The French market has previously suffered from biased results, service fees tacked on by online travel agencies and the primitive functionalities of current travel search engines,” said Steve Hafner, Kayak co-founder and CEO. “Kayak’s launch in France will simplify the booking process by providing a comprehensive search function and the tools needed to find the best itinerary and price. Unlike other travel sites, Kayak.fr offers the user a choice of where to book- directly with the supplier or through an online travel agency—then sends users directly to the site to purchase.”

Kayak is free to use and earns its money when travellers click on sponsored links and travel suppliers’ results rather than burdening consumers with annoying banner ads or service fees. This business model is similar to that of Google and Yahoo and means Kayak has a clear, uncluttered interface for users.

Kayak.fr, the travel search engine that finds flights at the best prices

Kayak’s industry-leading flight search, available on the French beta site, provides real-time prices and itineraries from more than 140 travel websites including Air France, British Airways, KLM, Alitalia; low cost carriers such as EasyJet, Ryanair and Vueling; and online travel agencies such as Ebookers and Wegolo. Users can search one way, round trip or multi-city tours. Kayak.fr also offers flexible search, which is the ability to search up to three days before and/or after a preferred travel date for the best fare and itinerary combinations.

To further customize the Kayak experience, users can create their own free Kayak.fr account. By creating a profile, users can select preferences for favorite airlines, access search history and track prices for future travel by receiving price alerts via email. 

In order to optimize search tools and flight search speed, Kayak.fr has established a partnership with Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry. As in the UK, Kayak.fr will be using Amadeus’ Meta Pricer solution - a low-fare search engine that searches the content of airline partners. The solution minimizes the search costs for airlines and returns quality results for the Kayak user.  

Steve Hafner commented: “Thanks to innovative functionality, Kayak offers Internet users personalized search, positioning itself at the heart of Web 2.0. Kayak recognizes a user and displays results tailored to that person’s travel preferences and search history. Consumers benefit from more relevant search results, providing a more efficient and productive search experience.”

Key features for an optimized search

Kayak is the first website to bring airfare history technology to France. Thanks to three industry leading features that provide consumers with the airfare pricing history on flight searches, Kayak helps users make an informed purchasing decision:

1. Best Fare History displays the 100 best prices found by other Kayak users searching the same route over the past 36 hours.
2. Best Fare Trend Graph charts pricing for city/date pairs found by users over the past 90 days.
3. The award-winning Kayak Buzz displays the lowest fares to the 25 most popular destinations from any airport or city as found by other Kayak users. Results are displayed on an interactive Google Map. Consumers can get the Buzz from a home airport by region: World, US, Europe, Caribbean, South America, Asia, Africa, and Australia/Oceania.

Kayak’s mash-up with Google Maps provides the user with more detailed information than found on other sites. The Kayak Buzz Tool for example contains a map that helps to quickly view affordable flights from a home airport.

Kayak.fr features dates, distances and currencies, which have been customized for the needs of French travellers. Search results go directly to the French versions of the sites searched for users to purchase directly tickets in euros. Search for “hotels” and “car hire” will be available before the end of 2007.

Travel companies or media owners interested in partnership opportunities with Kayak’s European sites, can contact :Annie Wilson at +44 (0) 7930 357 617 or mailto:annie@kayak.co.uk.